A Multidisciplinary Approach to Patient Care Essay -- Nursing, Health

The goal for nurses as a profession is not only to be â€Å"patient advocates† but also assist the patient to learn and gain the necessary skills to achieve the best level of functioning for the patient based on their current illness. In order to help a patient achieve their optimal level of functioning the nurse must work with the patient and the interdisciplinary team to create a collaborative plan that is logical for the patient. Through examining a musculoskeletal disorder case study #35 from Preusser (2008), one can create a critical pathway for the patient, S.P. a 75 year old female, with severe rheumatoid arthritis (RA) and admitted to the orthopedic ward for a hip fracture status post fall (p. 183). Since the patient’s needs is unique and complex the nurse must tailor a plan with the patient which will include â€Å"†¦assessments, consultations, treatments, lifestyle changes, disease education†¦Ã¢â‚¬  in order for the patient have the most appropriat e evidence-based care and make informed decisions when it is necessary (Oliver, 2006, p. 28). The aim for the nurse caring for the S.P. is to help prepare the patient for an upcoming procedure and focus care to the patient by gathering necessary information about her while. Collaboration with the patient, family members, rehabilitation, medical and surgical team about the treatment plans can help us provide proper patient’s care by utilizing actions and interventions within the scope and standards of the nursing practice. This Preusser (2008) case study involves a 75 year old female, S.P., who fell at home and is admitted to the orthopedic ward for an intracapsular fracture of the hip at the femoral neck (p. 183). Assessment data includes her height is 5’3†, weight is 118 lbs, blood pressure... ...National Association of Orthopedic Nurses. (2009). Total hip replacement. Retrieved from http://www.orthonurse.org/ResearchandPractice/PatientEducation/tabid/490/Default.aspx    Oliver, S. (2006). Benefits of patient pathways in rheumatoid arthritis care. Nursing Times. 102 (16), 28-33. Retrieved from http://www.nursingtimes.net/nursing-practice-clinical-research/benefits-of-patient-pathways-in-rheumatoid-arthritis-care/203268.article Oliver, S. (2009). Understanding the needs of older people with rheumatoid arthritis: the role of the community nurse. Nursing Older People, 21(9), 30-38. Preusser, B. (2008). 4th Ed. Winningham and Preusser’s critical thinking in nursing: Medical-surgical, pediatric, maternity, and psychiatric case studies. New York: Elsevier/Mosby Inc. Wilkinson, J. M. (2011). 5th Ed.   The Nursing process and critical thinking. Prentice Hall.

Behavioral Programme Assignment Essay

Our esteemed bank was established on 11 May 1921 and went public on 11 November 1921 in the name of Nadar Bank Limited at Ana Mavanna Building, Thoothukudi. Later we renamed as Tamilnad Mercantile Bank Limited. We had only 4 branches until 1947. The bank has now 388 full fledged branches and 732 ATM’s all over the India. In order to serve the rural areas, the bank extended services more in non-metro areas. Out of 388 branches, 344 branches are located in Rural, Semi Urban and Urban areas only. GROWTH: We are one of the oldest private sector banks which is continuously making profits and paying highest dividends. This was possible only with the dedicated employees at all levels who are energetic and are enthusiastic in the growth and prosperity of the bank. This made the bank to adopt the official motto: â€Å"Totally Motivated Bank† Achievements and Awards : The financial express in its survey on India’s Best Bank 2013 has ranked our bank No.1 among the Old Private Sector Banks. TMB has been rated 2nd Best Bank in Small Banks category by Business World under India’s Best Bank 2013 TMB has received the Best Banker award in Customer Orientation and Human Resources. TMB has received ASSOCHAM India 9th Annual Summit cum Social Banking Excellence Awards 2013 – India’s Best Private Sector Bank 2013. FUTURE VISION OF TMB: Looking Ahead: The vision of the bank is to develop the bank into a much stronger bank with  the higher level of modernization to handle the business volume. Noble thoughts and high ideas of the team of management charged with dynamic spirit of action will take the bank to a greater height, achieving growth in strength and exhibit the bank as a model bank in the Banking industry. The bank has set itself a high standard, be it in operation, customer service or compliance to regulation. Technology upgradation and March towards Hi-Tech Cyber Banking are the current mission of the Bank. VISION STATEMENT: â€Å"To be a progressive bank with strong brand equity, Enhancing the value for all the stake holders through Excellence in performance and good governance† Medium Term Goal: Aiming to increase its total business to Rs 1 lakh crore in the next four years and to expand our branch network outside Tamil Nadu. At present we having a total business of Rs 41,000 crore in 2013-14, and planning to open a large number of branches in Andhra Pradesh, Karnataka, Kerala, Telangana, Gujarat and Maharashtra in the next 3 years. Our endeavor is to have 30-40 branches in each of these states. We are targeting a total business of Rs 50000 crore in 2014-15, and aiming to have a network of 800 branches in four years. â€Å"Our medium-term goal is to make TMB a pan-India bank. After the expansion of branch network in the southern states, we will focus on widening our footprint in the northern and eastern regions of the country. ASSIGNMENT II CISCO WORK CULTURE Today’s organizations face increasing demands for responsiveness, adaptability, innovation, speed, and responsible corporate citizenship. No organization can afford to dismiss the potential benefits of having a diverse and inclusive culture. So for Cisco, building an inclusive and diverse organization is an ongoing and essential business imperative. It truly believe it is their responsibility to: Empower our teams Eliminate biases Create an environment where everyone feels welcomed, valued, respected, and heard. Commitment They aim to provide employees with all the resources, programs, and training necessary to achieve their business goals. They have been giving everyone an opportunity to operate at their best selves, and provide their customers with the best and most innovative products and services. How They Are Structured By partnering with their business leaders, human resource organizations, and key stakeholders and constituents, they have built a holistic diversity framework that is embedded in every part of Cisco. They have constructed an Inclusion and Diversity Coalition, a global team that advises and supports Cisco executives at the function and region level. Along with established inclusion and diversity ambassadors, it includes advocates in the field. The team helps to accelerate program execution by reinforcing inclusion and diversity communication and expectations. Cisco’s employee engagement strategy: Cisco’s employee engagement strategy has yielded several benefits through the use of collaboration tools. For example, the quarterly company meeting has gone through a total transformation. In the past, Cisco held the company meetings in a physical location, usually a local convention center near the headquarters in San Jose, California. Today the quarterly company meetings are virtual. Through the use of video and collaboration technologies, employees globally can participate in these meetings and interact with senior executives through a live chat (using Cisco Jabber ® technology). The entire event is recorded (along with chat transcripts and other documents) and shared with all employees. This approach has increased employee participation and provided a new venue for rich interaction between employees and senior executives, all of which have boosted overall employee satisfaction. Cisco uses a virtual format for other events as well such as the annual global sales experien ce (20,000-plus attendees) and strategic leadership offsite (3000-plus senior leaders). More than ever employees are conscious of their health and wellness, while employers are looking for ways to provide employees with high-quality healthcare options while keeping their costs under control. Cisco opened a state-of-the-art HealthCenter in San Jose for employees and has followed with centers at other sites. Through the use of technologies such as HealthPresence ® and unified communications, Cisco employees have access to some of the best healthcare systems around the world ASSIGNMENT III 3 Model Component of Commitment About the Model: John Meyer and Natalie Allen developed their Three Component Model of Commitment and published it in the 1991 â€Å"Human Resource Management Review.† The model explains that commitment to an organization is a psychological state, and that it has three distinct components that affect how employees feel about the organization that they work for. The three components are: 1. Affection for your job (â€Å"affective commitment†). 2. Fear of loss (â€Å"continuance commitment†). 3. Sense of obligation to stay (â€Å"normative commitment†). We can use this model to increase commitment and engagement in your team, while also helping people to experience a greater feeling of well-being and job satisfaction. Let’s look at each of Meyer and Allen’s three types of commitment in greater detail. Affection for Your Job (Affective Commitment) Affection for your job occurs when you feel a strong emotional attachment to your organization, and to the work that you do. You’ll most likely identify with the organization’s goals and values, and you genuinely want to be there. If you’re enjoying your work, you’re likely to feel good, and be satisfied with your job. In turn, this increased job satisfaction is likely to add to your feeling of affective commitment. Fear of Loss (Continuance Commitment) This type of commitment occurs when you weigh up the pros and cons of leaving  your organization. You may feel that you need to stay at your company, because the loss you’d experience by leaving it is greater than the benefit you think you might gain in a new role. These perceived losses, or â€Å"side bets,† can be monetary (you’d lose salary and benefits); professional (you might lose seniority or role-related skills that you’ve spent years acquiring); or social (you’d lose friendships or allies). The severity of these â€Å"losses† often increases with age and experience. You’re more likely to experience continuance commitment if you’re in an established, successful role, or if you’ve had several promotions within one organization. Sense of Obligation to Stay (Normative Commitment) This type of commitment occurs when you feel a sense of obligation to your organization, even if you’re unhappy in your role, or even if you want to pursue better opportunities. You feel that you should stay with your organization, because it’s the right thing to do. This sense of obligation can stem from several factors. You might feel that you should remain with your organization because it has invested money or time in your training. Or perhaps it provided a reward in advance, such as paying for your college tuition. This obligation can also result from your upbringing. For instance, your family might have stressed that you should stay loyal to your organization. Note: These three types of commitment are not mutually exclusive. You can experience all three, or two of the three, in varying degrees. Applying the Model at our TMB: Affection for Your Job (Affective Commitment): We are very fortunate in having dedicated employees at all levels who have been energetic and working with untiring zeal for the good growth and prosperity of the institution for the past 92 years. The name and fame of the bank are in a large measure, due to the efficient and diligent service of the highly loyal staff members and officers. This has enabled the Bank to adopt the official motto â€Å"Totally Motivated Bank†. Most of the employees in TMB are committed towards our organization. This has been proven through the  profits earned and dividends paid to the stake holders. Without the positive commitment of affectionate this would not have been possible. In TMB, employees treat themselves to be a part of the family. With this unique feature TMBian’s move forward and make the organization goals and achieve great heights. Fear of Loss (Continuance Commitment): It’s important to do our best to grow affective commitment, and reduce our team’s reliance on continuance and normative commitment, so that we can lead a team of people who feel passionate for their roles. In TMB, we having some Team members with continuance commitment, which not only impact their growth but also impacting other Team enthusiastic employees, or even lower the morale of the organization. To encourage positive changes, we will link people’s goals with those of the team or organization. If appropriate, we align our team’s roles with their skills and interests, with techniques such as Job Crafting . It’s important to help people find purpose in their work, which will help them to come out from the above commitment. Sense of Obligation to Stay (Normative Commitment): In our organization, some officers from STEP programme feel a sense of normative commitment since our organization has invested a lot in their training and development. Since they have been contracted for 5 years, they could not able to switch job even if they got better opportunity. To overcome this we are likely to develop affective commitment through explaining them about their growth in this esteemed organization and make them to feel & experience positive emotions at their work. Further, we will encourage these people to thrive, and to enjoy the work that they’re doing. We make sure that we give praise regularly, and create a healthy workplace , so that these kind of people will be happy and productive. ASSIGNMENT IV Change is a common thread that runs through all businesses regardless of size, industry and age. Our world is changing fast and, as such, organizations must change quickly too. Organizations that handle change well thrive, whilst those that do not may struggle to survive. The concept of â€Å"change management† is a familiar one in most businesses today. But, how  businesses manage change (and how successful they are at it) varies enormously depending on the nature of the business, the change and the people involved. And a key part of this depends on how far people within it understand the change process. One of the cornerstone models for understanding organizational change was developed by Kurt Lewin back in the 1950s, and still holds true today. His model is known as Unfreeze – Change – Refreeze, refers to the three-stage process of change he describes. Lewin, a physicist as well as social scientist, explained organizational change using the analogy of changi ng the shape of a block of ice Lewin’s Three-Step Model For Implementing Change Unfreeze: This first stage of change involves preparing the organization to accept that change is necessary, which involves break down the existing status quo before you can build up a new way of operating. Key to this is developing a compelling message showing why the existing way of doing things cannot continue. This is easiest to frame when you can point to declining sales figures, poor financial results, worrying customer satisfaction surveys, or suchlike: These show that things have to change in a way that everyone can understand. To prepare the organization successfully, you need to start at its core – you need to challenge the beliefs, values, attitudes, and behaviors that currently define it. Using the analogy of a building, you must examine and be prepared to change the existing foundations as they might not support add-on storeys; unless this is done, the whole building may risk collapse. This first part of the change process is usually the most difficult and stressful. When you start cutting down the â€Å"way things are done†, you put everyone and everything off balance. You may evoke strong reactions in people, and that’s exactly what needs to done. By forcing the organization to re-examine its core, you effectively create a (controlled) crisis, which in turn can build a strong motivation to seek out a new equilibrium. Without this motivation, you won’t get the buy-in and participation necessary to effect any meaningful change. Change: After the uncertainty created in the unfreeze stage, the change stage is where people begin to resolve their uncertainty and look for new ways to do  things. People start to believe and act in ways that support the new direction. The transition from unfreeze to change does not happen overnight: People take time to embrace the new direction and participate proactively in the change. A related change model, the Change Curve , focuses on the specific issue of personal transitions in a changing environment and is useful for understanding this specific aspect in more detail. In order to accept the change and contribute to making the change successful, people need to understand how the changes will benefit them. Not everyone will fall in line just because the change is necessary and will benefit the company. This is a common assumption and pitfall that should be avoided. Time and communication are the two keys to success for the changes to occur. People need time to understand the change s and they also need to feel highly connected to the organization throughout the transition period. When you are managing change, this can require a great deal of time and effort and hands-on management is usually the best approach. Refreeze: When the changes are taking shape and people have embraced the new ways of working, the organization is ready to refreeze. The outward signs of the refreeze are a stable organization chart, consistent job descriptions, and so on. The refreeze stage also needs to help people and the organization internalize or institutionalize the changes. This means making sure that the changes are used all the time; and that they are incorporated into everyday business. With a new sense of stability, employees feel confident and comfortable with the new ways of working. The rationale for creating a new sense of stability in our every changing world is often questioned. Even though change is a constant in many organizations, this refreezing stage is still important. Without it, employees get caught in a transition trap where they aren’t sure how things should be done, so nothing ever gets done to full capacity. In the absence of a new frozen state, it is very difficult to tackle the next change initiative effectively. How do you go about convincing people that something needs changing if you haven’t allowed the most recent changes to sink in? Change will be perceived as change for change’s sake, and the motivation required to implement new changes simply won’t be there. As part of the Refreezing process, make sure that you celebrate the success of the change – this helps people to find closure,  thanks them for enduring a painful time, and helps them believe that future change will be successful. Applying the model at TMB : At our bank we have followed the Lewin’s Three-Step Model while implementing our New Logo: Unfreeze: Even though our Bank has been established in 1921, the logo was set for the bank only in 1962. Since the logo was not competent to match to the current generation of banking and also not expressed the future face of the bank. It has been decided to change the Logo. After having various meetings with our stake holders, at last our Management got approval from our stake holders to change our logo. Our Management has started the process for changing the logo of our bank after 50 years. We are well aware that changing our established logo should be approached with a great deal of caution and forethought. Only a new logo design makeover (executed correctly) can infuse our company brand with new excitement, new blood. We are the leading private sector bank with strong development in modern banking and need a logo that is more in line with, and appealing to, our vision along with modern banking facilities. Change: After got approval from stakeholders, our bank started planning on designing the new logo which should express our vision along with modern banking facilities. The organization has ready to take risk by changing the Logo. The Dispel rumors by answering the questions asked by any one the openly and honestly and also relate the need for change back to operational necessities. Our organization has announced a contest among the staff members for creating a logo which should reflects our vision and Modern banking and also to make the staff involvement. Which made everyone feel that it’s a right time to change Logo of our bank and will give new face to our bank. Refreeze: With help of our all staff members our bank has designed a new log which described our vision and modern banking. The magenta-and-royal-blue combo is a colourful showcase of the brand’s illustrious past, where the inherent DNA of our bank – customer orientation & commitment to excellence takes center-stage. The complementary colours and the clear-cut typeface underline our bank’s new philosophy of staying in tune with the current generation. What holds the logo together and helps break the clutter is the clever play on the letter ‘M’. An amalgam of two upward arrows, ‘the Positive M’ clearly symbolizes our bank’s new promise – to be one step ahead of life. our New logo was created. On 03.05.2012, we have launched New Corporate Identity (New Logo) for our Bank in a grand function at Thoothukudi by our Managing Director & CEO in the august presence of all the Directors of our bank. Change of our New Logo was communicated to people through various medium of communication. The New logo has brought a strong believe from the public that, our bank not only a have a traditional type of banking but also have the Modern banking.

Composite Structure And Its Effect On Weight And Hardness...

Wonder composite materials, with a power and universal lightweight relative to weight and hardness properties fell over most of the store of metals and alloys recently. Properties composite depends largely on the characteristics of its constituent materials, the distribution and the interaction between them. In general, filler is the main load bearing Members, while the matrix keeps them in the desired location and orientation, as pregnancy transfer means between the fillers and protects them from environmental damage. The composite characteristics may be part of the total volume of the characteristics of components or the ingredients may interact cooperatively resulting in improved or better properties. Apart from the nature of the constituent materials, engineering promote ( The size and size distribution) affects the properties of composite greatly. Composite structure is a combination of two or more different constituents that can be physically distinguished, resulting in a final product that has better performance than each individual constituent does. Composite materials consist of a matrix (polymer, metal or ceramic) and one or more reinforcing phases (fibers, particles, flakes or fillers). The different constituents are combined judiciously to achieve a system with better structural or functional properties than can be attained by any of the constituents alone. Composites are becoming an essential part of today’s materials due to advantages such as low weight, strongShow MoreRelatedResults And Discussion On Weight Loss1734 Words   |  7 Pagesresults of loss in weight for the samples as a function with the applied load. It has been found that the wear behavior of unreinforced alloy is higher compared with the composites. This behavior back to the hard ceramic material protects the surface from the severe contact [30–32]. The results given in figure 5 show that the weight loss decreases as the percentage of the nano SiC particles increase s from 0.5% to 4.5%. This could be occurred because the ceramic material on the composite surface protectsRead MoreErosion Efficiency And Scanning Electron Microscopy ( Sem ) Of Textile Material Reinforced Polymer Composites1584 Words   |  7 PagesMaterial Reinforced Polymer Composites Sachin Tejyan Department of Mechanical Engineering, Maharaja Agrasen University, Baddi (H.P.) - India tejyan86@gmail.com Amit Singla Department of Mechanical Engineering, Maharaja Agrasen University, Baddi (H.P.) - India Abstract-- The objective of this paper is to demonstrate the usefulness of the erosion efficiency by considering the large body of data in the literature pertaining to the solid particle erosion of polymer composites under normal impact conditionsRead MoreMechanical Properties And Thermal Analysis1583 Words   |  7 Pages Composite structure is a combination of two or more different items that may be distinguished physically, resulting in a final product that has a better performance from each component individually done. It consists of matrix composite materials (polymer, metal or ceramic) and one or more stages of reinforcement (fibers, particles, flakes, or fillers). The combination of the different elements appropriately to achieve a system with structural or functional characteristics of the best that can beRead MoreThe Effect Of Kaolin On The Mechanical Properties Of Polyethylene Composite2026 Words   |  9 PagesEFFECT OF KAOLIN ON THE MECHANICAL PROPERTIES OF POLYPROPYLEN E/ POLYETHYLENE COMPOSITE MATERIAL Samir Nassaf Mustafa ABSTRACT :- In this work, the mechanical and water absorption properties of polymer blend polypropylene (PP) and low density polyethylene (LDPE) at constant ratio (50/50) composites as a function of kaolin powder weight content in the grain size (100,120  µm) were investigated. Polymer composite was fabricated by mixing polymer blend ( PPLDPE) with (0, 1, 3 ,5, 10, 14) wt.% of kaolinRead MoreThe Impact of New Materials on Product Deisng in 20th and 21st Centuries656 Words   |  3 Pagestechnologists also have to be conscious of how these materials effect the environment and the way in which they are recycled. In Today’s industry products are increasingly being made from composite materials. Composite materials are formed by combining two or more materials that have different properties. The different materials work together to give the composite unique properties, but within the composite you can easily tell the different materials apart – they do notRead MoreBehavior Of Polypropylene Fiber Based Needlepunched Nonwoven Reinforced Laminated Composites1764 Words   |  8 PagesNonwoven Reinforced Laminated Composites Sachin Tejyan Department of Mechanical Engineering, Maharaja Agrasen University, Baddi (H.P.) - India tejyan86@gmail.com Sushil Kumar Department of Mechanical Engineering, Maharaja Agrasen University, Baddi (H.P.) - India Tej Singh Department of Mechanical Engineering, Manav Bharti University, Solan (H.P.) – India Abstract-- This study aim to investigate the needlepunched nonwoven textile material based composites. Epoxy as a bonding agent andRead MoreFriction Stir Welding And Artificial Neural Networks8074 Words   |  33 Pageselements (neurons) which exhibits complex behavior, determined by the connections between the processing elements and element parameter. Each neuron is connected to other neurons by means of directed communication links, each with an associated weight. The weight represents information being used to solve a problem. Each neuron has an internal state, called its activation level, which is the function of the inputs it has received. A neuron sends its activation as a signal to several other neurons butRead MoreThe Effect Of Carbon Nanotubes On Other Fields Of Materials Science2155 Words   |  9 PagesCLASSIFICATION OF CNT 5 5 PROPERTIES OF CNT 7 6 ADVANTAGES AND DISADVANTAGES 8 7 APPLICATIONS 8 8 FIELD EMISSION 9 9 CONCLUSION 10 10 REFERENCES 10 INTRODUCTION Carbon nanotubes (CNTs) take the form of cylindrical carbon molecules and have untapped properties that make them potentially useful in a wide variety of applications in nanotechnology, electronics, optics, and other fields of materials science. They exhibit extraordinary strength and unique electrical properties, apart from being efficientRead MoreThe Effect Of Cryogenic Cooling ( Liquid Nitrogen ) On Microstructure And Mechanical Properties Of Friction2285 Words   |  10 Pagesof Cryogenic cooling (Liquid Nitrogen) on Microstructure and Mechanical properties of Friction stir welded 2014-T6 Aluminum alloy Aruri Devarajua , V Kishanb aDepartment of Mechanical Engineering, SR Engineering College, Warangal, T.S., India bDepartment of Mechanical Engineering, MRCET, Hyderabad , T.S., India. Abstract In this paper, the effect of cryogenic (liquid nitrogen) cooling on grain size and mechanical properties of Friction stir welded (FSWed) 2014 Aluminum alloy was studied. The weldingRead MoreCivil Engineering10763 Words   |  44 Pagesmother of all engineering, it is the oldest, most simple and useful of all engineering sciences. Civil engineering is field of engineering sciences, related to construction, design and maintenance of buildings, dams, bridges, tunnels, highways etc. Properties of cement. Use my document Uses of cement. http://wiki.answers.com/Q/What_are_uses_of_cement * building (floors, beams, columns, roofing, piles, bricks, mortar, panels, plaster) * transport (roads, pathways, crossings, bridges, sleepers

Thematic Evaluation Of Thematic Development - 1145 Words

THEMATIC PANEL 6 (ACTS 16:6–19:20) EVALUATION OF THEMATIC DEVELOPMENT Student: DeAnna Martin COLUMN 1 PARAGRAPHS COLUMN 2 IMMEDIATE CONTEXT (STORIES OR SPEECHES) COLUMN 3 MAJOR POINTS COLUMN 4 PANEL TITLE AND THEMATIC SUMMARY STATEMENT 16:6–10 Paul got a vision that his assistance was required in Macedonia Paul was directed to Macedonia by the Holy spirit Paul had to go on his second missionary journey The ministry grew and expanded into areas such as Greece whereby he went on his second and third journeys where there was a high population of Jews and gentiles. He faced a high level of hostility from the Jews. 16:11–12 Paul travelled to Macedonia 16:13–15 Lydia got saved Lydia was the first Christian in that region Lydia welcomed Paul†¦show more content†¦to check on its authenticity 17:13–15 Some Jews in Thessalonica heard about Paul’s preaching The Jews felt agitated and wanted to stir up the people in Berea to be unreceptive to the teachings. Paul was sent to the coast while Timothy and Silas were left in Berea 17:16–21 Paul tried to reason with the people of Athens The people were taking part in idolatry Epicurean and Stoic philosophers listened to Paul as they tried to argue out their different views 17:22–23 Paul challenged the people of Athens because of worshipping gods of idols Some inscriptions were made to unknown gods to show that they were not aware of the existing goods Paul tried to reason with the people using words from the scripture 17:24–28 Paul proclaimed the superiority that God held and did not require worshipping as was accorded to the idols Paul declared the omnipresence of God People only need to reach out to God through praying and living according to his will 17:29–31 God made man in his image People should know that God’s image is like that of human beings and not idols Individuals shouldShow MoreRelatedThematic Apperception Test Personality Assessment1715 Words   |  7 PagesThematic Apperception Test for Personality Assessment Karen Y. 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Essay about Marketing Plan the Coffee Bean and Tea Leaf

Coffee Bean amp; Tea Leaf Marketing Plan Coffee Bean amp; Tea Leaf Marketing Plan Coffee Bean amp; Tea Leaf Overview The Coffee Bean and Tea Leaf [CBTL] was founded by Herb amp; Mona Hyman in 1963 in Brentwood, California. CBTL is the oldest and largest privately held specialty coffee and tea retailer in the United States and celebrates its 50th anniversary this year. According to Hoovers, online, the company operates approximately 900 franchised stores worldwide with sales of $198.1 million last year. CBTL serves various coffee, tea and blended drinks. CBTL stores sell a variety of bulk coffee and tea as well as assorted accessories such as tea pots, infusers, and coffee cups. CBTL’s three main competitors are:†¦show more content†¦The main purpose is the market Penetration and brand familiarization it will produce. The Importance of Marketing to our Selected Organization’s Success Marketing plays a key role in any organization, but it’s extremely important when an organization launches a new product or service. CBTL has major competition within the coffee industries and it needs to achieve a level of exclusivity within its customer base in order to attract new clients, keep the old ones persuade the ones that do not have much preference in coffee. Furthermore, the marketing strategy needs to appeal to busy people who know what they want and want it fast. CBTL has tap into this new social media generation that â€Å"thinks differently, acts differently and most importantly,†¦, consume marketing messages differently. (Pekala 2009). Social media and technologically savvy paying opportunities will distinguish us from other competitors. By using these instruments the target clients will gain a sense of trust for the product and will begin to establish a relationship with our good s and our organization as a whole; therefore, reaching our goal of attaining this market for more than just a cup of coffee. A SWOT Analysis Strengths * Due to the CBTL’s time spend in the market there is a valuable aspect of staying power and 50 years in business behind the idea. Having staying power and a great reputation helps build on theShow MoreRelatedTaking a Look at Coffee Bean and Tea Leaf1560 Words   |  6 PagesBackground on Coffee Bean and Tea Leaf Coffee Bean and Tea Leaf is an American Chain Coffee house that sells coffee, tea, desserts and pastries. Coffee Bean and Tea Leaf is operated by the International Coffee Tea, LLC and they have over 990 outlets in 27 different countries. The first outlet was started in the year 1963 by Herbert B. Hyman. Because of his efforts and dedication to excellence, he was known as the father of gourmet coffee in California. After 40 years, Coffee Bean and Tea Leaf becameRead MoreS.W.O.T. Analysis of Coffee Bean Tea Leaf2153 Words   |  9 PagesS.W.O.T. Analysis of Coffee Bean amp; Tea Leaf STRENGTH * Company’s marketing strategy All the stores of  The Coffee Bean amp; Tea Leaf  were located at  high traffic, high visibility locations in each market. The market entry strategies use by the coffee shop in managing their foreign franchisees when expanding into Asia including master franchising and company owned-stores. A  master franchise  is a person or entity that provides services to franchisees in a specified territory, typicallyRead MoreCOMPETITOR OF STARBUCKS1148 Words   |  5 PagesThere are: Coffee Bean Tea Leaf The endurance and popularity of The Bean, as it is affectionately referred to by devotees, can be attributed to the high standards that were established from the beginning. 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Causes of Corruption free essay sample

Proposal A country that I am interested in understanding more and can relate to is the country Brazil. Brazil faces with the topic of corruption in its government. Brazil is an emerging economy, however what is really holding Brazil back? Brazil not only struggles to improving its education system, but its healthcare and infrastructure. Education in Brazil has been a major issue for years and I know this because I was born there. The public schools in Brazil are not like the ones here in the United States. The public schools here are provided with computers and dedicated teachers, however in Brazil there is no computer access for the students enrolled in public school and in addition many of the teachers do not even show up to class. Brazil does have good universities and in actuality, the public universities are the hardest to get into. However less students are going to college or cannot get into college because of the poor education in public high schools. We will write a custom essay sample on Causes of Corruption or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Students in Brazil who do get a good education have to go to private schools. Private schools are expensive, where the price can range from $500 to $1,000 a month. Most families in Brazil cannot afford for their kids to go to private schools because of the economy. Why hasn’t Brazil fixed the most essential priorities in order for Brazil to â€Å"progress†? Brazil is in fact a rich country, but it lacks structure in its government. I want to understand more of Brazil’s government and the roots to its corruption. My main focus would be towards the education system in Brazil. I wanted to choose a topic that I can relate to and the issue of education in Brazil is definitely a topic that I can discuss thoroughly and passionately. I want to understand why Brazil has this problem with education. Why is Brazil not focused enough on the education of children? What can we do to improve the education of children in Brazil? It is to be hoped that my questions can be answered throughout this research paper.

Is it ethical to eat Meat free essay sample

A common controversial topic that is debated in many society’s, especially in Europe and North America, is the ethics of consuming meat. There has been a rise in vegetarians, as persuasive journalist and companies such as PETA have introduced their opinion on eating meat and how it is morally wrong. Even with this rise of vegetarians, there is a prediction that the global meat consumption will double by the year of 2020 (Singer). As the need for meat rises, there will be an increase of factory farming, practically an animal torture facility that is a negative contributor to climate change. With the torturing of animals, a negative influence on climate change, and humans having the ability to survive without consuming meat, is it still ethical to consume it? The quick answer is, surprisingly, yes; although, the meat in question has to be different than the factory farmed meat which the majority of Americans consume. We will write a custom essay sample on Is it ethical to eat Meat or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Many writers and organizations, such as Peter Singer, are against the use of meat; they argue â€Å"that factory farming of animals – also known as CAFOs, or concentrated animal feeding operations – is morally wrong. This belief is correct, as the way they treat the animals is horrendous. The animals spend most of their entire lives restrained inside sheds, not being able to go outside, ever. Their crates are so narrow that they are unable to turn around and barely move. The animals are restricted in this same position for days on end, and become frustrated from this inactivity and end up attacking one another. For chickens that are seen exhibiting aggressive behavior, producers sear off their beaks which have sensitive nerves in them, in an attempt to stop the loss of chickens. â€Å"Chickens, reared in sheds that hold 20,000 birds, now are bred to grow so fast that most of them develop leg problems because their immature bones cannot bear the weight of their bodies† (Singer). With this horrible treatment of these animals, it is surprising they are still able to partake today. Although with the high need for meat, and in order for it to be cheap, companies still continue the awful treatment of these animals. Factory farming not only is a place where animals are tortured to a point that it is hard to comprehend. Factory farming also has a large negative effect on the environment; these factories contribute large amounts of CO2 into the atmosphere, linking to global warming (Pluhar 457). These factory farms store their waste in giant lagoons and cut down a large amount of forests in order to grow crops to feed the animals. This cutting down of the forest has a contributor for fossil fuel emissions, â€Å"during the 1990’s, tropical deforestation in brazil, India, Indonesia, Sudan and other developing countries cause 15 percent to 35 percent of annual global fossil fuel emissions. Most of these fossil fuels are put into the atmosphere from the fuel being burned to operate vehicles and equipment. Cattle contribute methane emissions, due to their poor quality food, causing their digestive systems to be out of balance. The farms themselves cannot not take the full blame, as many of the greenhouse gas emissions come from the processing, transportation, storage, retailing and food preparation (Niman). Factory farming is the fuse to the time bomb of climate change waiting to happen. With the horrible treatment of these animals and the negative effects on the environment, how could consuming meat be ethically right? These animals are tortured by us, yet have the same, if not higher, intelligence than an infant or a severally mentally challenged individual. Yet, we still partake in these horrific events, even though they have a full capability to perceive pain. (Pollan) To even imagine a life where humans are treated much like these factory farmed animals is something out of science fiction and would possibly be our worst nightmare. To add to the negative factors, these factory farms have such a big effect on the environment, where it is a possibility that every species that inhibits this planet could be wiped out, since global warming could create and unbalance on this delicate planet. Yet we still participate in this form of producing meat. Nonetheless, the ethics of eating meat by itself is morally right, if it is done in a way where the animals are treated humanely. All humans are designed and evolved as omnivores. We grow relatively enormous brains, giving us an evolutionary advantage; we need large amounts of high-quality protein to develop these brains. Even though a chimp is larger than a human, our brains are about three times the size. Human guts and teeth are designed to consume meat. Although a human’s gut started off as an herbivorous one, through adaptation the colon and stomach have been designed to include animal proteins in a mixed diet. Herbivores have large grinding molar teeth, in order to break down plants, which are difficult to chew (DEB). Although our molars and premolars are reduced in size, compared to out ape-like relatives, and we also have a smaller muscles that are used in chewing, resulting in the difference of our skulls to primates, â€Å"the various crests and ridges of bone used to anchor the large chewing muscles [are] no longer needed. † (DEB) Our metabolism is also another indication of humans being omnivores, specifically the need for Vitamin B12. Herbivores get this vitamin from bacteria that produce it in their gut, although humans only have these bacteria inside their colon, and the vitamins cannot be absorbed there. So the only natural way for humans to acquire this vitamin is through animal products. Even though humans are designed to consume meat, Vegetarians and vegans have the capability to survive without it. Today we have the ability to process and grow food, something that our primary ancestors were not able to do. So it is actually possible to be a vegetarian and be healthy, as long as one consumes a fine source of proteins and nutrients that meat is able to provide. â€Å"Beans and legumes are excellent sources of vegetable protein and different vegetables will help with iron, especially if combined with vitamin C. † (DEB) Yet, many vegetarians are able to get enough vitamin B12 from milk and/or eggs, although most commercial milk and eggs are produced at factory farms, where the animals spend about 20 percent of their lives in chronic pain. So the ethical factor of consuming meat, that animals are tortured and used much like machinery, still is in play, even for a vegetarian. Vegans, who do not consume any form of food involved with animals, need to have a variety of artificial supplements, in order to receive the vitamins and proteins essential for the human diet. Unfortunately, most vitamin supplements provide very little health benefits and are often harmful. Children who are raised vegetarian could also be at risk, as they have different nutritional needs than adults do (DEB). Children are continuously growing, and have not yet obtained the large brains that adults have already developed. As their brains and body grow and them being hyperactive, they need to be monitored so that they receive the right nutrients. This brings up a moral dilemma that the consumption of meat is morally right, yet the way we do it today is not. The answer to this problem is to buy food from local farms, avoid processed foods, and those from industrialized farms. Buy from farms that treat the animals like living beings, instead of machines. Where they are fed properly, treated with care, and live a sustainable life. Cutting out meat altogether does not solve the problem, as many animals that are used for consumption are only alive today from us. If all humans stop consuming meat, there is a probability that these animals will become instinct, like the many species that are becoming extinct today. The only exception to this are the ones that benefit humans, such as domesticated animals, and ones used for food. As a result, if the boycott of factory farms takes place, yet a rise in local farms also takes place, this will not only benefit the animals’ way of living, but also the environment. Livestock grazing can â€Å"decrease soil erosion by 80 percent and markedly improve water quality. † (Niman) If animals are fed properly it could also lower the emissions of methane gas, and if fed in pastures and grasslands it could help lower global warming by acting as carbon sinks (Niman). In a result, it removes many of the ethical and environmental problems that are illustrated in factory farming. Ultimately, the consumption of food today is something that needs to change, as it represents more than just an ethical dilemma. As billions of animals are tortured a year, and thousands of ecosystems are destroyed in order to carry on this torture, there has to be change. The boycott of factory farming needs to happen, and only we, as individuals, have the capability to make this happen. I do not believe that the majority of humans can stop consuming meat, and there is no real need to do so; however we do have the capability to purchase from local farms, supporting not only the humane treatment of animals, but also the environment.